Creativity and Why it Matters

A recent U.S. study, Creativity and Education: Why it Matters, sheds new light on the role of creativity in career success and the growing belief that creativity is not just a personality trait, but a learned skill. A summary of some of the key findings are listed below:

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  • 85% percent of professionals agree creative thinking is critical for their career success, and 68% of respondents believe creativity is a skill that can be learned.
  • Nearly three-quarters (71%) of poll respondents say creative thinking should be “taught as a class – like math or science.” 
  • Many more believe creativity is important to their career now (78%) than they thought in college (57%).
  • The majority (82%) wish they had more exposure to creative thinking as students.

    Check out this infographic on the value of creativity created by Adobe.  Be sure to also check out the recent Adobe press release emphasizing why creativity should be taught as a course in schools.

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